A simple “poll → waitlist → pre-order” loop to pick the right concept first, then validate wallet demand without guessing.
Product validation playbooks
Blog
Notes on validating physical products before you buy inventory—written for Shopify brands that want real customer signal, not vibes.
Preference vs payment: what each method proves, when to use it, and the best hybrid workflow for physical products.
Dropshipping can prove demand, but it’s slow and risky for brand trust. Here’s when to use it—and when to poll first.
On-site micro-polls vs survey tools: learn where bias creeps in, what each method is best for, and how to combine both.
No magic number—use stability + margin. Practical rules to decide when your poll result is safe enough to act on.
MOQs force expensive bets. Use concept testing + customer voting to choose the right variant before you commit to bulk inventory.
Product Validation
How to Validate Product Ideas on Shopify (Before You Stock Inventory)
A step-by-step framework for testing demand with customer voting, interpreting confidence, and making a call before you commit to inventory.
How to run fair A vs B comparisons for physical products, avoid common bias traps, and decide using certainty—not gut feel.
A clean setup walkthrough: what to test, how to prep images, where to place the widget, and when your results are “safe to launch.”