ProductPoll on Shopify: Setup, Best Practices, and Interpreting Results
A clean setup walkthrough for running product polls on Shopify—plus the small details that make your results trustworthy.
ProductPoll is a lightweight Shopify app that lets customers vote between two product concepts right on your store. You get real-time analytics (including confidence) so you can choose what to stock before you commit to inventory.
Before you build a poll: choose the decision
Start with a sentence you can act on:
- “Which colorway should we manufacture first?”
- “Which design should be our first drop?”
- “Which bundle would you pick?”
If the decision isn’t clear, the poll will feel vague—and vague polls produce weak signal.
Step 1: Install ProductPoll
Install the app from the Shopify App Store (no code required). ProductPoll is free forever, with no hidden charges or usage limits.
Open Shopify App Store listing
Step 2: Prep two images that are genuinely comparable
Your images are the “experiment.” Make them fair and you’ll trust the result.
- Use the same mockup style, background, and crop.
- Match lighting and contrast so one option doesn’t look higher quality.
- Use high resolution (aim for at least 1200px on the long edge).
- Keep text overlays minimal (or identical across both options).
Step 3: Create the poll
In ProductPoll, upload your two options (A and B) and write a short prompt that matches your decision. Good prompts are specific:
- “Which hoodie would you buy?”
- “Which packaging feels more premium?”
- “Which bundle is the better starter kit?”
Try to keep your poll focused on one variable. If you’re testing color, don’t also change the graphic placement.
Step 4: Place the widget where it will get real votes
Votes are only useful if they come from shoppers who are actually browsing your products. In general:
- Homepage: best for broad input and higher traffic.
- Collection page: best when the poll matches the category.
- Relevant product page: best for high-intent visitors.
ProductPoll loads asynchronously and is designed to be lightweight, so you can collect feedback without impacting page performance.
Step 5: Let the poll run under stable conditions
Try not to change the poll mid-run. If you update images or drastically rewrite the prompt, treat it as a new test and reset your expectations.
Also: avoid launching the poll at the exact same time as a big discount or unusual traffic spike. Your goal is a clean, representative sample of shoppers.
Step 6: Interpret results like a decision-maker
A tiny lead can happen by chance. Look for a winner that stays a winner. ProductPoll helps by showing certainty/confidence and win multipliers so you’re not making decisions on a flimsy 51/49 split.
- High confidence + clear lead: move forward with the winner.
- Low confidence: keep collecting votes, or tighten the comparison.
- Consistent tie: both options are viable; choose based on constraints (MOQ, margin, lead time).
Step 7: Manage polls over time
As your catalog evolves, you’ll want to keep tests tidy. ProductPoll gives you control to pause, resume, or delete polls at any time. Use pauses when you’re between campaigns, and delete when you’re ready to start fresh with new concepts.
Related reading
- Pre-Validation: Poll Before You Pre-Order (Shopify)
- A/B Testing Product Variants: A Practical Guide (Color, Design, Bundle)
- How to Reduce MOQ Risk Before You Manufacture (Shopify)
What images should you add to make this blog feel “real”?
Images are optional, but they help on-page engagement. If you want to create your own visuals, start with these:
- A clean “poll widget on storefront” screenshot (desktop, and optionally mobile).
- An analytics screenshot showing confidence/certainty (crop out any private store info).
- Two example concept mockups (same crop + background) to demonstrate a fair test.
Run your first poll today
If you’re deciding between two variants, don’t guess. Let customers vote, watch confidence stabilize, and launch the option they pick.